Opening The Unknown Door to the Future of Fashion
Innovation in retail — particularly in fashion retail — is quite a challenge, isn’t it? Steps taken towards digitalization of brick-and-mortar have been hesitant and have not become mainstream, as...
View ArticleHow Smart Clothing Poses an Answer to Social Challenges
Smart clothing can measure biometric data almost instinctively and barely noticeable, while the wearer feels comfortable and secure. And, it is worn so close to the body, that it delivers data of...
View ArticleHow Technology can Adapt to Shifting Consumer Needs with Centralised Data
The way consumers behave has shifted almost beyond recognition in the last few years. Since the pandemic, there have been further indications that the change could be permanent. We have seen fashion...
View ArticleAnna Salewski, Founder of SCROBLE asks: “Even if brands were able to access...
We all know that the fashion industry involves highly sensitive consumer behaviour with a lot of implications, as demonstrated in my previous articles. There are so many consumer journeys shared...
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