Anna Salewski, Founder of SCROBLE asks: “Even if brands were able to access...
We all know that the fashion industry involves highly sensitive consumer behaviour with a lot of implications, as demonstrated in my previous articles. There are so many consumer journeys shared...
View ArticleHow Technology can Adapt to Shifting Consumer Needs with Centralised Data
The way consumers behave has shifted almost beyond recognition in the last few years. Since the pandemic, there have been further indications that the change could be permanent. We have seen fashion...
View ArticleHow Smart Clothing Poses an Answer to Social Challenges
Smart clothing can measure biometric data almost instinctively and barely noticeable, while the wearer feels comfortable and secure. And, it is worn so close to the body, that it delivers data of...
View ArticleOpening The Unknown Door to the Future of Fashion
Innovation in retail — particularly in fashion retail — is quite a challenge, isn’t it? Steps taken towards digitalization of brick-and-mortar have been hesitant and have not become mainstream, as...
View ArticleBlack Fashion Tech Founders: Give Us A Level Playing Field, Not Charity!
The virtual 3D fashion show by US-based Congolese designer Anifa Mvuemba, for her brand Hanifa, left everyone mesmerized. The digital show, executed with finesse, not only sent ripples across the...
View ArticleKey Takeaways from ReFream’s Webinar ‘Electronic Textiles & Fashion’
According to the organizers, the event aimed to promote the discussion about soft electronics, textile sensor technology, co-creation processes, Femtech, empowerment, sex tech, and rehabilitation. They...
View ArticleThese Spacesuits Signal a New Era of Space Travel
On July 2019, there was reporting that NASA’s Artemis goal of 2024 might be delayed. Not because of launch or rocket technology, but because NASA hadn’t developed a new spacesuit that would meet the...
View ArticleSustainable Software and The Awakened Consumer
Sustainable software development is defined as a ‘mode of software development in which resource use aims to meet product software needs while ensuring the sustainability of natural systems and the...
View ArticleLiving Your Best Life: The Paradox of Virtuality
The year is 2019. You’re knackered because Shirley was banging on at the coffee machine so instead of getting your fourth cup of the day, you pretend to receive a phone call. Back at your desk, the...
View ArticleWould You Get Equipped With a Sixth Sense?
How well can you focus? How strong or disciplined is your brain? If the question makes you sigh in despair, don’t worry, it’s not you; it’s the human brain itself that needs to take breaks quite often...
View ArticleLost in Confrontation: Is AI the End of Social and Emotional Intelligence?
The name of the dystopian series, Black Mirror, refers to our lifeless handheld devices reflecting ourselves back at us once switched off. Challenging us to face our true selves after polishing our...
View ArticleWearing Sustainable Lingerie Has Never Felt So Good
Whether for style or necessity, choosing lingerie that flatters the figure while remaining comfortable can sometimes feel like an endless endeavour. Adding sustainability into the mix may seem a bit...
View ArticleWhy FashionTech fails? Part I: Legacy
For the last 10 years, we’ve been watching the leaps and dives of the Fashion Tech industry primarily through the lens of retail projects, and some of them really did become unicorns: e-commerce is...
View ArticleSmart Fabrics are Coming, But What About Washability and E-textiles Degradation?
One of the most frequent questions we get about smart fabrics is “can I wash it?”. Sometimes companies provide a yes, or a no, but truthfully, the answer is not that simple. Sometimes a “yes” can mean...
View Article6 Questions About E-Textiles That You’ve Been Wanting to Ask
What Are E-textiles? Over the past few years, the word “wearables” has become ubiquitous. From Fitbit to smart shirts, anything electronic that we love to wear on the body ends up in the wearable tech...
View ArticleWaking Up With My Voice Assistant Siri
Everyone has a morning routine. About six months ago, I decided to drastically change mine due to feeling so anxious waking up each morning with all the social channels flickering with messages &...
View ArticleBose AR Glasses, The Stylish Sunnies That Can Be Turned ON
What do you get when you cross a pair of sunglasses with a world-class tech company? Meet Frames, Bose’s groundbreaking offering in the arena of hearables aka smart audio. The combination may, at...
View ArticleKeeping Up with Patrick McDowell: The Gen Z Sustainable Fashion Designer
Patrick McDowell, like other students thronging fashion school campuses worldwide, is emblematic of a changing mindset in the fashion industry that will transform actions all the way from the...
View ArticleA Conversation With Gary Wassner On Rocking Sustainability, Fashion & Technology
Gary Wassner is a man who believes that the concept of a product that falls apart after a couple of wears goes against the psyche of humanity today. Named as one of Fashionista’s 50 Most Influential...
View ArticleV&A’s Fashioned From Nature, Driving The Sustainability Dialogue
In 2018, the UK had a lot going for itself in the realm of sustainable fashion. This included the Victoria & Albert (V&A) museum’s first ever exhibition about sustainability. Titled, ‘Fashioned...
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